Staff Writer
The towering basketball hero is an even bigger giant in advertising. He was recently ranked #20 in Forbes’ celebrity list due entirely to his 30-year success and his agent David Falk.
Michael Jordan was considered to be the most expensive of all athletes earning a total income of $40 million a year. He now makes around $55 million a year, according to Forbes.
His success is not on the decline. His endorsement portfolio continues to grow.
Falk was a large factor in orchestrating this success. Falk’s first major endorsement deal between Nike and Jordan is widely considered to be the most successful sports endorsement in history.
Jordan endorsed such memorable products as Nike, Wheaties, Chevrolet, and Coca-Cola along with many others with the help of Falk. Nike’s ‘Brand Jordan’ alone continues to make $1 billion dollars in sales business.
Jordan is still considered to be one of the most powerful endorser’s of products in sports history.
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Sidebar stories:
- Tiger Wood's Rise and Fall: The Endorsement King: click here
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